In the US, “Boomers” are outspending Gen Zers on legal cannabis. The Baby Boomer generation, spanning the ages of 56-74, is quickly becoming an important demographic for the cannabis industry….

Taking the bus to work has the same ultimate result as driving a Rolls-Royce, but the experience is entirely different.  The same is true for cannabis vape pens: while the…

At the outset of Cannabis 2.0, the expectation was that vapes and edibles would split the majority of Canada’s new cannabis product sales. But according to the Ontario Cannabis Store’s…

“The medium is the message.” – Marshall McLuhan Without its innovative design, the iPod would just be another Zune. Without its user-friendly interface, Kijiji would just be Craigslist. Leading brands…

Since the federal legalization of cannabis in 2018, Canada has led the industry in regulations, policies, and thought leadership. While the nation, as a whole, is moving the industry forward,…

Chronic. Ganja. Bud. Mary Jane.  Hundreds of different slang terms and scientific nomenclatures exist for cannabis, but not all carry the same meaning. And while just about any name is…

Outdoor cannabis cultivation is growing in popularity so much that it is projected to outpace indoor cannabis cultivation this year for the first time. Indoor cannabis production comes with a…

We’re firm believers in the importance of taking the time to stop and smell the roses, figuratively and literally. Taking your time to appreciate the finer things in life is…

More than 30% of adults do not get enough sleep, according to the Center for Disease Control (CDC). Sleep deprivation can result in low energy, a lack of focus, and…